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How Netflix knew “House of Cards” would be a blockbuster hit
In an article entitled “Giving Viewers What They Want”, The New York Times reported that Netflix created its first blockbuster television series, House of Cards, based on the tastes and viewing habits...
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The Smarter Wallet
The context With the use of digital money management tools on the rise, Nurun, with the guidance of anthropologists in the Nurun Lab, undertook an extensive ethnographic study on the relationship that...
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Creating great analog souvenirs for a digital era
Ryan Bigge, a Content Strategist at Nurun Toronto, recently spoke at the 2013 South by Southwest Interactive Festival (SXSW). Ryan’s presentation, “Creating Great Analog Souvenirs for a Digital Era”,...
View ArticleGoogle Nose
Google successfully tricked the Internet into believing that its latest venture would be focused on the world of scent-driven search. Google Nose, an April Fools prank, parodied how the company would...
View ArticleDesign Thinking, or the art of sparking “positive catastrophes”
A catastrophe is the result of the culmination of many factors that wouldn’t be of any consequence on their own, but together ignite a disaster. A faulty gauge (technological factor) in conjunction...
View ArticleFacebook Home
The much-rumoured Facebook phone has finally arrived. Officially named Facebook Home, it is a family of apps that put your social network activities front and centre. Download it for free in the Google...
View ArticleEmbrace the change
While KPIs, measurement models, attribution, and optimization remain go-to frameworks of digital marketing plans, I often get the feeling we’re leaning too much on these performance metrics and not...
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Should we be afraid of Google Glasses?
With the winners of its “If I Had Glass” competition recently announced, Google has moved another step closer to the launch of its new camera-computer-glasses. From preliminary research to the first...
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Hydro-Québec renews partnership with Nurun
Following a November 2012 call for proposals, Hydro-Québec, a leader in hydroelectricity, has elected to renew its long-standing business relationship with Nurun. A human-centered design and...
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How to reboot retail in a connected world
Source It was a daylong congregation of retailers, advertisers, data analysts and brand managers who came together to understand how the retail strategies of yesterday are no longer enough. To succeed...
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Launch of the L’Oréal Paris online boutique
L’Oréal Paris and Nurun have the great pleasure to announce the official launch of the L’Oréal Paris e-commerce site, the brand’s very first site completely devoted to online product sales. The site...
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How algorithms will dominate the world and how we can beat them
A few weeks ago I had the great pleasure of attending the absolutely terrifying conference presented by Kevin Slavin from the MIT Media Lab, who discussed how algorithms and machines are progressively...
View ArticleAdobe explores the analog future
Over the past few months, physidigital objects have been regularly appearing on Digital for Real Life. Last week, Adobe announced the launch of Mighty, a cloud-connected pen that allows designers to...
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Stylify Me
A crucial part of the creative process is researching current trends and advances in the design industry. This is a time consuming task involving inspecting the CSS of sites, taking notes of design...
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Retail funspotting
Honest Ed’s receipt, 2013. Photo credit: Jen Chow What makes a retail experience fun? Person 1: “I don’t think shopping is ever fun for me. It’s a chore.” Person 2: “The pleasant surprise.” Person 3:...
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What’s being watched on YouTube?
Intrigued by the viral video phenomenon? YouTube has released a new Trends Map that highlights the most popular videos at a moment in time across the United States (other countries coming soon). A...
View ArticleNurun IT Download No. 1
This is the first installment of the Nurun IT Download, with the latest news stories in the technology industry with insights from Nurun experts. 1. Google I/O retrospective: At the Google I/O keynote,...
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A global timelapse
TIME magazine recently launched Timelapse, an amazing project that combines NASA’s satellite imagery and Google’s mapping technology. Satellite photos taken between 1984-2004 were seamlessly stitched...
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